I like socks. Strange socks. People who don’t know what to get me at Christmas usually land on the weirdest socks they can find at EA Games. So when I found out there was a socks company that donated a pair of socks for every pair purchased, it had my attention. But that’s not even the cool part.
I started listening to some different podcasts today. I downloaded an app and the next thing I knew I was listening to Ear Hustle. It’s a podcast written, produced, and starring longterm inmates at San Quentin Prison. Honourable mention is given to Pelican Bay Supermax. Anyone who knows me knows that I’m interested in a lot of things, and Maximum Security Prisons are on the list. I have attended several prisons in various roles, and the psychology of the experiences that humans are subjected to in places like Pelican Bay is staggering. As a Canadian it is a surreal experience to watch your first documentary about American prisons. Our maximum security prisons are no joke, but what happens in the deep south is beyond most idealistic Canadian’s imagination. I knew a salesman who was sent to Pelican Bay for a very long time, and I imagine there are few humans who have had to endure the level of intensity such an experience would invoke. I have swapped prison stories for years with persons who have real world experience, and have spent an inordinate amount of energy asking questions about the gritty detail. So yes, the first podcast I happened upon was Ear Hustle.
It’s fantastic.
Here’s where the two stories connect. That sock company is called Bombas and they sponsor Ear Hustle. As an entrepreneur I can appreciate the subtle marketing potential of such an enterprise, but that pales in comparison to the good that one company can do if it tries. To date they have also donated 4,000,105 pairs of socks. No wait, 4,000,110. As Bombas points out, “Socks remain the #1 most requested clothing item at homeless shelters. So for every pair of Bombas you purchase, we donate a pair to someone in need. So far, you’ve made over four million small acts of human kindness possible. We can’t thank you enough.”
They aren’t quite weird enough for me, but that’s still very cool.
It really amazing what one company, or one person, can do when they decide to change the world. One of the best parts about my job is that I get to hear stories, thousands of stories, and many of them have a happy ending. I have known people who walked in the door so entirely messed up they were seemingly beyond the pale. They sat on the white couch or in my little office and fundamentally changed who they were, once they decided to step out. There are many ways to deal with your personal issues, and finding a greater purpose or learning about the meaning of your life may sound cliche, but few techniques can take you as far as a reason for living. Hundreds of people I have cared about have told me stories, tales of redemption and loss, staggering failures and unbelievable saves.
You might not think giving a pair of socks to some homeless dude is not your thing, but it’s a hell of a lot better than not giving out 4,000,000 pairs of socks to people who often have not felt the warmth of human kindness in some time. People and organizations that follow their hearts, and not just their wallets, genuinely feel better about their lives. Believing in something bigger than your worst moments is better than living a purely self-indulgent, puerile life that ends in meaninglessness, unless you’re a complete sheep (in which case you would not be reading this in the first place). This, unfortunately, compels me to remind you that no one wants to see another stupid picture of you on social media. We know what you look like, and it’s nothing like that doctored pic of you standing in a pose which is oddly reminiscent of what we imagine you would look like if there was something up your hiney. We’ve even talked about how mildly narcissistic that can become, so turn the camera around and show me a picture of nature, or culture, without your duck lips in the picture.
Liking a post on Facebook may give you warm fuzzies, but it’s the getting off your butt and living your life for something of value that will take you to the next level. Living in the moment is important, yes. So is mindfulness. So is having a reason to get up in the morning.
Get a life.
scott-williams.ca 