Tiger Woods is on top again. In honor of his recent success, Nike, who never dropped Tiger as a sponsor in spite of his foibles, has launched a new advertising campaign strategically called Winning Takes Care Of Everything. Apparently it doesn’t really matter if you are an adulterous letch as long as you can hit a little white ball into a hole better than anyone else in tacky pants and spiked shoes.
When you consider how young the potential audience is for such an ad, how many children idolize Tiger or want to get a new pair of Nikes, it is singularly irresponsible, even immoral, for a company that has made its billions off the backs of the general populace, to blatantly try to convince us that adultery is fine, ruining the lives of innocents is just peachy, as long as you make a comeback.
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